“Introduction to Creative Economy” by Prof. Jiang Sangeng from School of Finance Published in Korea
The Korean version of Introduction to Creative Economy under the editorship of Professor Jiang Sangeng and so on from the School of Finance was released in Korea, which has drawn great attention both from foreign and domestic academia.
In recent years, the creative economy has been growing rapidly in China, playing an increasingly significant role in the industrial development and innovation of metropolis. With the concerted efforts of Professor Jiang Sangeng, Wang Xiaohong, Zhang Jie and so on, the book was put to print.
Through literature examination and vivid case studies, this book is a relatively comprehensive discussion and study of the creative economy. It sums up and sorts the theoretic system of creative economy, and also gives an in-depth study of production organization, trading market, consumption characteristics, creative zone development, financing, IPR protection, talents cultivation and the building of creativity index system. This systematic book explains complicated theories in an easy and clear manner, and offers afrontier perspective, showing CUEB’s advanced status in creative economy studies and playing a positive role in promoting CUEB’s brand value.
This book was originally published by CUEB Press. This time it was translated by PNC Press and released in Korea, greatly increasing CUEB’s international influence.