Professor Xu Bin, School of Labor Economics, delivered a keynote speech titled “Coach-style Leadership and Employer Brand Light Management”. In the afternoon, the 7th Blue-paper of China Employer Brand—Management of Employer Brand in the Internet Era was released by Zhu Yongguo, professor with CUEB School of Labor economics, Ding Xuefeng, renowned management expert as well as associate director of Working Committee for Management Modernization, China Enterprise Confederation, and Li Huangzhen, chief editor of Zhi Ye Magazine.

In addition, several annual employer-branding awards were also presented on the forum, including “Chinese Employer of the Year 2015”, “Chinese Outstanding Manager of the Year 2015”, “Chinese Employee-development-minded Entrepreneurs of the Year 2015”, “Chinese Corporate Social Responsibility Entrepreneur of the Year 2015 ”.