Over seventy years of dedication and progress, CUEB has remained committed to its founding mission of educating students with virtues. Nearly 200,000 qualified personnel have been cultivated for the nation, especially for the capital.

As the anniversary celebrations approach, CUEB officially released the theme and logo for the 70th anniversary events. The countdown to the anniversary series has reached 200 days.

Theme: Seventy Years of Commitment, Embracing the Future

“Seventy Years of Commitment” is a tribute to CUEB’s unwavering commitment to education over seven decades. Through decades of perseverance, we have aligned our growth with the nation and the capital, sharing the same aspirations and mission.

“Strategizing development for the Future” highlights the CUEB’s strengths in economics and business, emphasizing its commitment to contributing to the capital’s development in the new era. With the strong leadership of CUEB Party Committee, the university is carrying forward its legacy while driving innovation. The aim is to become a first-class world-renowned university specializing in economics and business with Chinese characteristics and first-class standards.

Anniversary Logo

The logo uses “CUEB Red” and “Silk Road Gold” as its primary colors. Flowing lines are the central design element, and the logo integrates the numbers “7” and “0” into a spiraling, upward form.

The dynamic and expressive number “7” incorporates imagery of sails and the Silk Road, symbolizing CUEBers set sail amid the tides of global commerce and pursuing our aspirations on the world stage. The number “0”, with its fluid and expansive lines, draws inspiration from the imagery of tree rings and ocean waves. This represents CUEB’s profound heritage and courage to lead in times of great changes. The camel motif from the university emblem signifies the enduring “Camel Spirit”: passed down through generations of the university community, characterized by perseverance, self-improvement, pragmatism, and innovation.

The logo was designed by faculty and students from the Department of Advertising, School of Culture and Communication at CUEB.