On November 22nd, the "High-end Advertising Communication Forum under Fashion Ecology and the 11th National Advertising Art Design Competition Awards Ceremony (Beijing District)" was held at the Beijing Institute of Fashion Technology. In this competition, students of the Advertising Department of the School of Culture and Communication achieved excellent results under the guidance of teachers such as Yang Tongqing, Xu Minyu, Tan Yufei, Wang Duan, Li Jiawei, and Mu Xiaowen. They won 7 excellence awards in the national final and 110 prizes in the Beijing district, including 5 first prizes, 5 second prizes, 26 third prizes, and 74 excellence awards. Teacher Xu Minyu and Tan Yufei won the “Excellent Guidance Teacher” in the Beijing district. CUEB was awarded “Excellent Organizational Unit” in the Beijing district.

During the ceremony, in addition to awarding certificates, the organizer also invited four guests from academia and the fashion industry to give lectures on "Advertising in Fashion Ecology". Zhou Yijun, Associate Professor and Dean of the Advertising Department of Beijing Institute of Fashion Technology, gave a keynote speech on "Advertising in Fashion Ecology". Wang Dingxiao, General Manager of Marketing Center in the Ocean Engine, gave a keynote speech on "A New Joy of Time-A Preliminary Exploration of Douyin (or TikTok) Fashion Marketing". Zeng Zhi, Professor and Doctoral Supervisor of the School of Journalism and Communication of Peking University, gave a speech on “Inquiring Souls—Fashion View and Public Fashion Interpretation from the Perspective of Life Communication". Mo Kangsun, Senior Creative Person and Founder of Match, gave a keynote speech on "Young and Fashionable Advertising Creativity". The students present at the competition said that they have benefited a lot, believing that the advertising industry will gain more momentum and as students of the Advertising Department, they will commit themselves to hard work for a bright future.